Welcome to BPA - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

For 30 years, Barbara Perry Associates has brought the perspective of cultural anthropology to Fortune 500 companies. BPA’s proprietary methods, based on a unique synthesis of team-based ethnography, consumer research and organizational learning, have been used to:

• Spur New Product Development and Innovation

• Explore New Markets

• Develop Brand and Communication Strategy

• Create Customer- Focused Organization Cultures

• Facilitate Experiential Learning and Trend Tracking

• Provide Training and Development in Ethnographic Methods

"The ethnography work which Barbara led was extremely powerful & valuable. It moved our team from one that was often going through the motions of consumer connecting to a full business team that came to deeply internalize, understand & appreciate our consumer. The insights gained through this process have stood all of the team on stronger consumer understanding ground regardless of whether they be brand managers, R&D folk, or accountants. We've all come to realize through this process that if we truly understand our consumers & their whole lives better, our business benefits & results follow."
                   Christopher Luxon - Regional Category Vice President – Unilever, North America

We welcome you to consider participating in this unique experience. With each program, we have become more fully convinced of both the need for and the power of a "time away" for women to reflect, learn and recharge in a supportive and energizing community. Learn more about upcoming programs in Taos and New Zealand

A book by Barbara Perry & Harry Hutson "If you are a leader, know that hope can be a potent force in your favor. And it's yours to give." To learn more about this visionary book visit: http://www.puttinghopetowork.com